Nike Perfect with Human Rights Scores

For the fifth consecutive year, Nike has recieved a perfect score on the Human Rights Campaign Foundation’s Corporate Equity Index.

“The Index rates corporate America’s treatment of gay, lesbian, bisexual and transgender employees.”(nike.com)

“The 2006 HRC Corporate Equality Index rated companies on a scale of 0 percent to 100 percent on several factors, including whether they have a written non-discrimination policy covering sexual orientation; support transgender employees with written non-discrimination policies and benefits; offer inclusive health insurance, bereavement, and family leave policies to employees with same-sex partners; offer diversity training; have GLBT employee groups; engage in appropriate and respectful advertising to the GLBT community; contribute to GLBT community organizations; and decline to engage in any activities that would undermine the goal of equal rights for lesbian, gay, bisexual and transgender people.”(nike.com)

For the Index, the HRC surveys the Fortune 1000, Standard & Poor’s 500, Forbes’ list of the 200 largest privately held firms, the American Lawyer 100, and any other company with 500 or more employees that requests a rating or for which HRC had sufficient data to derive a score. For its 2006 survey, the company rated 446 companies.

I think this type of article continues to prove how Nike is moving with the times. Nike wants to be constantly innovating its products, so it maked sense they are innovating with the lifestyle of there employees.