Nike + Apple I-Pod + Running = Brillant

Nike and Apple have joined together to create the ultimate running experience. the new website ‘nikeplus.com’ offers athletes the experience of relating to other runners through out the world.

“Nikeplus.com is fast becoming the world’s biggest online running community,” said Trevor Edwards, Nike’s chief marketing officer. “Nike+ is a new running experience, a new way to train, a new way to connect with other runners, and a new way to bring music and sport together like never before. A million miles in 10 weeks is just the beginning. We’re looking forward to the billionth mile.” (www.nike.com)

“Announced in May by Nike and Apple at a global media event in New York, the Nike + iPod Sport Kit is a wireless system that allows Nike+ enabled footwear to talk with your iPod® nano, connecting you to the ultimate personal running and workout experience. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to nikeplus.com, a personal service site where runners can track their own progress and challenge other runners.”(www.nike.com)

This concept is appealing to runners throughout the world. It is also a huge stepping stone for the growing American. This could potentially motivate people to run more and decrease obesity in America.