Nike Want Global Soccer Dominance

On November 2nd, Nike brand President Charlie Denson announced Nike will lead an aggresive growth strategy in global soccer. The main goal is to achieve clear brand dominace by 2010, the next world cup in South Africa.

“Our goal is simple: to be unquestionably the No. 1 brand in the world’s No. 1 sport,” Denson said. “In a little over a decade, we’ve built Nike football from nothing to a $1.5 billion business that saw 20 percent growth last year. Now we’re ready to separate from the pack and create competitive distance with our next phase of growth. We have the game’s best products, used by many of football’s best teams and players, and Nike is the brand today that young people who love beautiful football are growing up with. Everywhere in the world, we intend Nike to be the brand consumers think of when they think football.” (nikebiz.com)

Nike is currently sponsoring many soccer clubs throughout the world. They have also managed to sponsor some of the worlds most exclusive soccer player such as Ronaldinho. Nike soccer has only been around for little over a decade and the growth so far has been phenomenal. I think with this strategy Nike will defintely dominate the soccer market world-wide.