All the small things…

I was once told, “If you do all the small things in life well, the bigger things will take care of themselves.” This is purely the case of Nike Inc. Every year the company strives to ensure everyone in the world, has the opportunity to be great.

NikeGo is the Beaverton based organization, community affairs initiative. The primary goal for this particular initiative is to get more kids physically active. In 2004 NikeGo donated $500,000 for a new soccer field in Chicago. The FieldTurf is made of 75,000 pairs of athletic shoes. The shoes come from another Nike initiative, ‘Nike Reuse-A-Shoe program.

Every year, 900 Nike employees take part in a day dedicated to helping the Beaverton community.

“In just one day, Nike employees in Oregon will volunteer more than 4,500 hours, providing assistance to over 35,000 people — and 600 animals — throughout the Portland area. The Beaverton sports apparel company is teaming up with Volunteers of America Oregon and Hands On Portland to bring volunteer assistance to 41 community projects throughout Multnomah and Washington counties.” (bizjournals.com)

Recently, Nike has expanded their marketing partnership with the NBA. Nike uses many different NBA stars to endorse their product. However, Nike ensures a percentage of the profits are used to encourage children to play basketball.

“Nike will join the NBA’s Basketball Without Borders program in Europe and the Americas and explore new markets to expand the program with the league. Basketball Without Borders, a basketball instructional camp for young people that also promotes friendship, healthy living and education, is currently in its fourth year with camps in the Americas, Europe and Africa.” (bizjournal.com)

Nike is a massive company known throughout the entire world. So when they achieve the little goals in small communities, it makes a bigger difference.