Nike: The Label

To most athletes, Nike is more than a label. The swoosh represents an attitude and belief athletes strive for. Every athlete is competing for something, and it always looking for a way to be better than competition. When an athlete has done all they can training wise, the extra edge they require can be found in a sports brand. This is where Nike can become more powerful than your average sports company. Everyday Nike evolves athletic gear to provide the athlete with every possible benefit they can invent. The edge Nike provides is in the swoosh. The swoosh represents so much more than a sporting trademark. Athletes that are sponsored by Nike are usually the top athletes in the world. Nike chose these people for a reason. The attitude these athletes possess, they want to impose on the consumer. Therefore, when the consumer buys Nike products, they feel they already have an advantage.

“Based near Beaverton, Oregon Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.”