Nike Foundation

“The Nike foundation is a non-profit organization supported by Nike, Inc. dedicated to giving the world’s neediest girls the opportunity to lead full and active lives. The Foundation is committed to extending Nike’s passion, voice and resources to inspire support for girls in some of the world’s least developed countries. The Foundation gives money to programs and partnerships that help address two of the world’s most pressing challenges – eliminating poverty and improving the lives of girls. To achieve its vision, the Nike Foundation supports the experience of local, national and global partners working together to create innovative, compelling solutions that can achieve boarder impact than those delivered by individual efforts. The Foundation is infused with funds on an annual basis out of Nike, Inc.’s three percent commitment of the preceding year’s pre-tax profits to community investments around the world.”

Recently the Nike Foundation has selected a group of countries to further develop the lives of young woman in the developing world. The Nike Foundation is working closely with the United Nations Millennium Development Goals in order to emphasize poverty altruism and gender equality.

I am an avid Nike fan and keep myself updated on the majority of events surrounding the Nike world. This includes the newest products and the athletes Nike choose to sponsor. However, I was not aware of the Nike Foundation and its involvement with young girls in under developed nations.

The Foundation has really developed over the past two years. This seems ironic considering Nike has had a strong marketing campaign targeting woman empowerment. It seems Nike is using two avenues in order to reach their market. They are reaching out to the underprivileged woman to help her fight for a better life. They are also reaching out to the privileged woman who wants to find her fight and become a woman who is proud of exactly who she is.

I think the way Nike conduct there business is admirable. It shows they really have a passion for what they believe in. They are using one market to feed the other. By selling products to woman, Nike is using part of the profits to help others.